Northwest Butterflies began as a personal blog in 2011. It grew into a popular resource for people interested in butterflies, with an average of over 1,000 hits per month. Even before starting the blog, I began to outline an idea for an "atlas" of the butterflies recorded at the Sinlahekin Wildlife Area in Okanogan County, Washington. Originally, the atlas was intended to simply be a compilation of maps illustrating all the butterfly records, but as my imagination and excitement grew, so did the book concept! Nearly eight years later, Butterflies of the Sinlahekin Wildlife Area is the result! Several small side-projects stemmed from that endeavor, such as my Pocket Guide to the Butterflies of Washington. The need for an actual business and online storefront became evident as the interest in these books grew to a larger audience than I anticipated. Because my blog name was well-known at this point, I chose to register it as my official business. Speyeria Press is my self-publishing press name under the business of Northwest Butterflies. Speyeria (pronounced spay-areais the genus name of greater fritillaries, represented by a Coronis Fritillary (Speyeria coronis) as the logo.